Source: https://www.semrush.com/

To define brand visibility accurately, it helps to see where it sits among other related metrics like brand awareness and brand perception.

Brand awareness is a catchall metric that includes various measurements and methodologies that answer the question, “are prospects aware of our brand?”�

Brand perception is a metric that focuses not only on awareness and reach, but sentiment. One of the most popular ways to measure brand perceptions is focus groups.

Brand visibility is a building block towards brand awareness in general.�

In many ways, the additive effect of brand visibility and brand perception equals your brand equity, which is defined as the “value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.”�

Let’s walk through 6 different ways to measure brand visibility for the following channels:

1. Search (organic)
2. Search (paid)
3. Search (surround sound)
4. Social media (organic)
5. Social media (paid)
6. Referral and review site

Brand visibility metrics are often available in whatever social media planning tool you use as well.

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