Category: Advertising

Under this category we share information regarding advertising and social media trends in today’s media environment.

  • How to increase Brand Visibility?

    How to increase Brand Visibility?

    Source: https://www.semrush.com/ To define brand visibility accurately, it helps to see where it sits among other related metrics like brand awareness and brand perception. Brand awareness is a catchall metric that includes various measurements and methodologies that answer the question, “are prospects aware of our brand?”  Brand perception is a metric that focuses not only on…

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